🚢 Large vs. Small Freight Forwarders: What Makes Them Tick?

Post 7/7: What Happens When They Compete Outside Their Sweet Spot

When small forwarders pursue large global clients:

• They may underprice or overcommit.
• Risk reputational damage if execution fails.
• Lose focus on their core SME base.

When large forwarders pursue small clients:

• Clients may feel neglected or priced out.
• Service personalization often suffers.
• Internal processes may not suit transactional needs.

Bottom line:
The winners understand their lane—and stay in it or grow with clarity.

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